Dienstleistungsmanagement: Kundenintegration gestalten und steuern

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Sabine Fließ stellt systematisch und wissenschaftlich fundiert Strategien, Konzepte, Methoden und Instrumente für kundenorientiert und effizient arbeitende Dienstleister vor. Dabei werden in integrativer Form marketing-, produktions- und personalpolitische sowie organisatorische Entscheidungen behandelt.

Product details

EAN/ISBN:: 9783834900241
Edition:: 2009
Medium:: Paperback
Number of pages:: 328
Publication date:: 2008-10-28
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834900241
Edition:: 2009
Medium:: Paperback
Number of pages:: 328
Publication date:: 2008-10-28
Publisher:: Gabler Verlag
Languages:: german

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