Social Media im Personalmanagement: Facebook, Xing, Blogs, Mobile Recruiting und Co. erfolgreich einsetzen (mitp Business)

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Das Thema Fachkräftemangel wird in Deutschland immer dringlicher. Frank Bärmann zeigt, inwiefern sich die Situation in der Personalwirtschaft verändert hat, und warum alte Methoden nicht mehr funktionieren. Mit einem besonderen Blick auf die jeweilige Strategie wird erklärt, wie die einzelnen Social Media Kanäle effektiv für Employer Branding, Personalmarketing und Recruiting eingesetzt werden können.

Product details

EAN/ISBN:: 9783826692000
Edition:: 2012
Medium:: Bound
Number of pages:: 280
Publication date:: 2012-09-12
Publisher:: mitp
Languages:: german

EAN/ISBN:: 9783826692000
Edition:: 2012
Medium:: Bound
Number of pages:: 280
Publication date:: 2012-09-12
Publisher:: mitp
Languages:: german

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