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    Unternehmenskommunikation und PR konzipieren: Methoden zur strategischen Planung, Steuerung und Evaluation

     
    From Nanette Besson
    Only 1 items left in stock
    Unternehmenskommunikation und PR konzipieren: Methoden zur strategischen Planung, Steuerung und Evaluation

    Description

    Um eine Kommunikationsstrategie für ein Unternehmen zu erstellen, braucht es eine Kombination aus strategischem Arbeiten, datenbasiertem Recherchieren und innovativem Denken. Nanette Aimée Besson vermittelt dafür Methoden und Techniken, die sich sowohl für Wirtschaftsunternehmen wie auch für Non-Profit-Organisationen einsetzen lassen. Ein Buch für alle, die erfolgreich PR machen wollen!

    Product details

    EAN/ISBN:
    9783825255480
    Medium:
    Paperback
    Number of pages:
    291
    Publication date:
    2021-03-08
    Publisher:
    UTB
    EAN/ISBN:
    9783825255480
    Medium:
    Paperback
    Number of pages:
    291
    Publication date:
    2021-03-08
    Publisher:
    UTB

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    Used - very good
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