Marketing, Vertrieb und Distribution

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Unternehmenserfolg braucht das Zusammenspiel von Marketing, Vertrieb und Distribution. Das Strategische Industriegütermarketing sowie die Gestaltung und Struktur von Absatzkanälen stehen deshalb im Zentrum dieses Buches.

Weitere Themen sind die Zusammenarbeit von Hersteller und Handel, die Sortimentsgestaltung und die Vorteile einer Multi-Channel-Strategie.

Dieser Titel ist nicht als Dozenten-Freiexemplar erhältlich.

Product details

EAN/ISBN:: 9783825241988
Edition:: 1. Aufl.
Medium:: Bound
Number of pages:: 273
Publication date:: 2015-05-20
Publisher:: utb GmbH
Languages:: german

EAN/ISBN:: 9783825241988
Edition:: 1. Aufl.
Medium:: Bound
Number of pages:: 273
Publication date:: 2015-05-20
Publisher:: utb GmbH
Languages:: german

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