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    Standortmarketing

     
    From Ingo Balderjahn
    Only 2 items left in stock
    Standortmarketing

    Description

    Wann ist ein Standort für Unternehmen attraktiv?
    Niedrige Steuern, kluge Köpfe, gute Infrastruktu r und sozialer Frieden sind wichtige Standortfaktoren. Das Lehrbuch geht auf den zunehmend international geführten Standortwettbewerb ein. Es analysiert die Parameter einer Standortentscheidung und stellt ein Marketing- und Managementkonzept für Regionen vor.
    Das Buch richtet sich an Studierende der Wirtschaftswissenschaften und Geographie sowie an Praktiker in regionalen Wirtschaftsförderungsgesellschaften und der Politik.

    Product details

    EAN/ISBN:
    9783825241957
    Edition:
    2., komplett überarb. und aktual. Aufl.
    Medium:
    Bound
    Number of pages:
    167
    Publication date:
    2014-09-17
    Publisher:
    UTB GmbH, Stuttgart
    Languages:
    german
    EAN/ISBN:
    9783825241957
    Edition:
    2., komplett überarb. und aktual. Aufl.
    Medium:
    Bound
    Number of pages:
    167
    Publication date:
    2014-09-17
    Publisher:
    UTB GmbH, Stuttgart
    Languages:
    german

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