Kommunikationswissenschaft. UTB basics

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Description

Eine verständliche und kompakte Einführung in die Kommunikationswissenschaft:
- Erläuterung von Grundbegriffen und theoretischen Ansätzen
- Vergleich von interpersonaler (Face-to-face-) und technisch vermittelte
Kommunikation
- Beschreibung der Medien öffentlicher Kommunikation (Journalismus, PR und Werbung)
- Einführung in Forschungsfelder und ausgewählte Teildisziplinen

Product details

EAN/ISBN:: 9783825239282
Edition:: 3., überarb. Aufl.
Medium:: Bound
Number of pages:: 262
Publication date:: 2013-08-14
Publisher:: UTB GmbH
Languages:: german

EAN/ISBN:: 9783825239282
Edition:: 3., überarb. Aufl.
Medium:: Bound
Number of pages:: 262
Publication date:: 2013-08-14
Publisher:: UTB GmbH
Languages:: german

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