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    Organisationskommunikation und PR

     
    From Franzisca Weder
    Only 1 items left in stock
    Organisationskommunikation und PR

    Description

    Diese Einführung beschäftigt sich mit sämtlicher Kommunikation in, aus und über Organisationen, kurz: Organisationskommunikation. Klassische PR ist ein Teilbereich davon. Erfasst werden die Wurzeln und der aktuelle Stand des Forschungsfeldes, sowohl im US-amerikanischen als auch deutschsprachigen Raum. Ebenso werden neue Anwendungsfelder, für die Organisationskommunikation eine Rolle spielt (CSR, Organisationsentwicklung etc.), vorgestellt.

    Product details

    EAN/ISBN:
    9783825233082
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    224
    Publication date:
    2009-10-28
    Publisher:
    UTB GmbH
    Languages:
    german
    EAN/ISBN:
    9783825233082
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    224
    Publication date:
    2009-10-28
    Publisher:
    UTB GmbH
    Languages:
    german

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