Momox logo
Sell books & media
Medimops logo
Buy books & more
Your watchlistWatchlistUser loginSign in
All categories
  • SALE

    In the sale you will find especially cheap items or current promotions.

    To sale
  • Sell instead of buy!

    Want to part with books, CDs, movies or games? Sell everything on momox.com

    To momox
All
    cartcart

    Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio

     
    From Kerstin Pezoldt
    Only 1 items left in stock
    Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio

    Description

    Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Herausforderungen an die Anbieter. Die Darstellung ist in 13 modulare Lerneinheiten gegliedert und jeweils mit praktischen Beispielen veranschaulicht.

    Product details

    EAN/ISBN:
    9783825229900
    Edition:
    1. Aufl.
    Medium:
    Bound
    Number of pages:
    187
    Publication date:
    2009-07-22
    Publisher:
    UTB, Stuttgart
    Languages:
    german
    EAN/ISBN:
    9783825229900
    Edition:
    1. Aufl.
    Medium:
    Bound
    Number of pages:
    187
    Publication date:
    2009-07-22
    Publisher:
    UTB, Stuttgart
    Languages:
    german

    Payment methods

    paypalvisamastercardamexcartebleue

    Shipping

    laposte
    Buy on Amazon
    The edition supplied may vary.
    €2.99
    Used - very good
    €2.99
    Used - good
    €2.49
    • check Checked second-hand items
    • check Free shipping within Germany from EUR 19
    available immediately
    New €14.90 You save €11.91 (79%)
    €2.99
    incl. VAT, plus  Shipping costs

    More from Kerstin Pezoldt

    Recommended for you

    ‌
    ‌
    ‌
    ‌
    ‌
    ‌
    ‌
    ‌
    ‌
    ‌
    ‌
    ‌
    ‌
    ‌
    ‌
    ‌
    momox books logo
    Customer Service
    Hotline
    • phone+49 30 488 288 200
    • Monday - Friday: 09.00 - 18.00 hr


    International


    Order safely


    medimops magazine
    About us
    Newsletter
    Special offers, vouchers and much more! Subscribe to the newsletter and get a one-off 10% discount on your next purchase. By subscribing to the newsletter, you consent to your data being used by advertising partners for newsletter tracking and cross-channel advertising purposes in order to provide you with personalized recommendations and advertising. You can revoke your consent at any time with future effect. You can find further information in the data protection declaration.
    Do you want to find out more?
    Secure payment
    paypalvisamastercardamexcartebleue
    Shipping partner
    laposte
    You can also find us here
    • Instagram logo
    • Facebook logo

    © 2024 momox SE Berlin. Buy used CDs, DVDs, books, films and games cheaply and securely online.