Mediaforschung (Uni-Taschenbücher M)

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Description

Die Mediaforschung bringt Daten und Interpretationen zur Reichweite von Medien und zur Zielgruppenanalyse hervor, die von Medienunternehmen für Strategie, Programmplanung und Werbung benötigt werden.

Das Lehrbuch führt in die Funktionen und Strukturen der Mediaforschung ein. Es stellt deren methodologischen Grundlagen vor und erläutert einzelne Methoden für die Medien Fernsehen, Hörfunk, Presse, Internet, Plakat und Kino.

Product details

EAN/ISBN:: 9783825228828
Edition:: 1
Medium:: Bound
Number of pages:: 412
Publication date:: 2007-10-01
Publisher:: Utb
Languages:: german

EAN/ISBN:: 9783825228828
Edition:: 1
Medium:: Bound
Number of pages:: 412
Publication date:: 2007-10-01
Publisher:: Utb
Languages:: german

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