Bewertung von Kundenbindungsstrategien in B-to-B-Märkten: Methodik und Praktische Anwendung (neue betriebswirtschaftliche forschung (nbf))

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Thomas Werani entwickelt ein Bewertungsmodell für Kundenbindungsstrategien, in das Erkenntnisse zu den Determinanten der Kundenbindung einfließen. Als Methodik der Strategiebewertung dient das Verfahren des Analytischen Netzwerkprozesses (ANP). Die praktische Umsetzbarkeit seines Ansatzes wird durch die Strategie der Aktionsforschung gewährleistet.

Product details

EAN/ISBN:: 9783824491339
Edition:: 2004
Medium:: Paperback
Number of pages:: 336
Publication date:: 2004-01-01
Publisher:: Deutscher Universitats-Vertag
Languages:: german

EAN/ISBN:: 9783824491339
Edition:: 2004
Medium:: Paperback
Number of pages:: 336
Publication date:: 2004-01-01
Publisher:: Deutscher Universitats-Vertag
Languages:: german

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