Versicherungen für Senioren. Perspektiven für das Zielgruppen-Marketing (Versicherung und Risikoforschung)

Description

Rainer Reitzler analysiert den Versicherungsmarkt und die angrenzenden Finanzdienstleistungen für Senioren. Anhand eines integrierten und intergenerativen Marketing-Mixes leitet der Autor Handlungsempfehlungen für die Versicherungswirtschaft ab.

Product details

EAN/ISBN:: 9783824490547
Edition:: 1. Aufl.
Medium:: Paperback
Number of pages:: 373
Publication date:: 2001-03-29
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

EAN/ISBN:: 9783824490547
Edition:: 1. Aufl.
Medium:: Paperback
Number of pages:: 373
Publication date:: 2001-03-29
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

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