Nutzenmessung in der Kaufverhaltensforschung: Die Hierarchische Individualisierte Limit Conjoint-Analyse (HILCA) (neue betriebswirtschaftliche forschung (nbf)) (German Edition)

Description

Markus Voeth entwickelt eine neue Conjoint-Variante, die Hierarchische Individualisierte Limit Conjoint-Analyse (HILCA), mit deren Hilfe eine Vielzahl von Nutzendimensionen erfasst und reales Kaufverhalten zutreffender analysiert und prognostiziert werden kann.

Product details

EAN/ISBN:: 9783824490356
Edition:: 2000
Medium:: Paperback
Number of pages:: 380
Publication date:: 2000-07-28
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

EAN/ISBN:: 9783824490356
Edition:: 2000
Medium:: Paperback
Number of pages:: 380
Publication date:: 2000-07-28
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

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