Spieltheorie und Marketing (neue betriebswirtschaftliche forschung (nbf))

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Auf der Basis eines wissenschaftstheoretischen Rasters analysiert Frank Huber, ob die Spieltheorie die Merkmale einer Theorie aufweist und somit zum Erkenntnisgewinn in der Marketingforschung beitragen kann.

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EAN/ISBN:: 9783824490196
Edition:: 1999
Medium:: Paperback
Number of pages:: 280
Publication date:: 1999-12-14
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

EAN/ISBN:: 9783824490196
Edition:: 1999
Medium:: Paperback
Number of pages:: 280
Publication date:: 1999-12-14
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

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