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    Spieltheorie und Marketing (neue betriebswirtschaftliche forschung (nbf))

     
    From Frank Huber
    Only 1 items left in stock
    Spieltheorie und Marketing (neue betriebswirtschaftliche forschung (nbf))

    Description

    Auf der Basis eines wissenschaftstheoretischen Rasters analysiert Frank Huber, ob die Spieltheorie die Merkmale einer Theorie aufweist und somit zum Erkenntnisgewinn in der Marketingforschung beitragen kann.

    Product details

    EAN/ISBN:
    9783824490196
    Edition:
    1999
    Medium:
    Paperback
    Number of pages:
    280
    Publication date:
    1999-12-14
    Publisher:
    Deutscher Universitäts-Verlag
    Languages:
    german
    EAN/ISBN:
    9783824490196
    Edition:
    1999
    Medium:
    Paperback
    Number of pages:
    280
    Publication date:
    1999-12-14
    Publisher:
    Deutscher Universitäts-Verlag
    Languages:
    german

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    Condition
    €36.99
    Used - good
    €36.99
    available immediately
    New €54.99 You save €18.00 (32%)
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