Behavioral Finance und Werbung für Investmentfonds: Beeinflussung der Risko-Rendite-Wahrnehmung Privater Anleger (Forschungsgruppe Konsum und Verhalten) (German Edition)

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Jennifer Jordan zeigt anhand der Forschungsrichtung Behavioral Finance, wie die Risiko-Rendite-Wahrnehmung privater Anleger durch bestimmte inhaltliche Elemente der Werbung beeinflusst wird.

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EAN/ISBN:: 9783824480425
Edition:: 2004
Medium:: Paperback
Number of pages:: 264
Publication date:: 2004-03-30
Publisher:: Deutscher Universitätsverlag
Languages:: german

EAN/ISBN:: 9783824480425
Edition:: 2004
Medium:: Paperback
Number of pages:: 264
Publication date:: 2004-03-30
Publisher:: Deutscher Universitätsverlag
Languages:: german

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