Kulturelle Einflüsse im Beschaffungsmarketing: Vergleich des Verhandlungsverhaltens in China, Japan und Deutschland

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Katja Gawlik zeigt, dass die größten Unterschiede hinsichtlich Verhandlungsdauer, Kontaktanbahnung, Beziehungsaufbau, Kommunikations- und Informationsverhalten und nachvertraglicher Beziehungspflege bestehen und leitet Handlungsempfehlungen ab, mit deren Hilfe Akzeptanz- und Verständnisprobleme bei interkulturellen Verhandlungen mit chinesischen und japanischen Partnern vermieden werden können.

Product details

EAN/ISBN:: 9783824480135
Edition:: 2004
Medium:: Paperback
Number of pages:: 532
Publication date:: 2004-01-01
Publisher:: Deutscher Universitats-Verlag
Languages:: german

EAN/ISBN:: 9783824480135
Edition:: 2004
Medium:: Paperback
Number of pages:: 532
Publication date:: 2004-01-01
Publisher:: Deutscher Universitats-Verlag
Languages:: german

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