Erfolgsforschung im Vertrieb: Empirische Analysen von Herstellerunternehmen Schnelldrehender Konsumgüter (Unternehmenskooperation und Netzwerkmanagement) (German Edition)

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Josef Hesse präsentiert eine umfassende empirische Untersuchung zu den erfolgsbeeinflussenden Faktoren im Vertrieb von Herstellerunternehmen schnelldrehender Konsumgüter. Durch einzelfallübergreifende Analysen werden neun erfolgsrelevante Faktoren identifiziert, deren konkrete Ausgestaltung anhand ausgewählter Benchmarks verdeutlicht wird.

Product details

EAN/ISBN:: 9783824482382
Edition:: 2004
Medium:: Paperback
Number of pages:: 332
Publication date:: 2004-11-29
Publisher:: Deutscher Universitätsverlag
Languages:: german

EAN/ISBN:: 9783824482382
Edition:: 2004
Medium:: Paperback
Number of pages:: 332
Publication date:: 2004-11-29
Publisher:: Deutscher Universitätsverlag
Languages:: german

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