Marketing-Entscheidungen im Einzelhandel: Zentralisation versus Dezentralisation (Marktorientiertes Management)

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Sabine Natalie Fisbeck-Groh untersucht die Determinanten und Wirkungen des Dezentralisierungsgrads und schlägt vor, Handelsinformationssysteme einzusetzen, um die Marketing-Entscheidungen der Führungskräfte in den Verkaufsstellen zu optimieren. Außerdem sollte die Entwicklung der Entrepreneurship dieser Führungskräfte forciert werden.

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EAN/ISBN:: 9783824482283
Edition:: 2004
Medium:: Paperback
Number of pages:: 276
Publication date:: 2004-01-01
Publisher:: Deustcher Universitats-Verlag

EAN/ISBN:: 9783824482283
Edition:: 2004
Medium:: Paperback
Number of pages:: 276
Publication date:: 2004-01-01
Publisher:: Deustcher Universitats-Verlag

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