Marketing-Entscheidungen im Einzelhandel: Zentralisation versus Dezentralisation (Marktorientiertes Management)

Only 1 items left in stock

Description

Sabine Natalie Fisbeck-Groh untersucht die Determinanten und Wirkungen des Dezentralisierungsgrads und schlägt vor, Handelsinformationssysteme einzusetzen, um die Marketing-Entscheidungen der Führungskräfte in den Verkaufsstellen zu optimieren. Außerdem sollte die Entwicklung der Entrepreneurship dieser Führungskräfte forciert werden.

Product details

EAN/ISBN:: 9783824482283
Edition:: 2004
Medium:: Paperback
Number of pages:: 276
Publication date:: 2004-01-01
Publisher:: Deustcher Universitats-Verlag

EAN/ISBN:: 9783824482283
Edition:: 2004
Medium:: Paperback
Number of pages:: 276
Publication date:: 2004-01-01
Publisher:: Deustcher Universitats-Verlag

Shipping

Buy on Amazon

The edition supplied may vary.

Condition

Learn more

Condition€2.49

Used - good

€2.49

available immediately

New €74.99 You save €72.50 (96%)

€2.49

incl. VAT, plus Shipping costs

Checked second-hand items
Free shipping from 19 €
With you in 2-4 working days

Recommended for you

‌

‌
‌
‌

‌

‌
‌
‌

‌

‌
‌
‌

‌

‌
‌
‌

Customer Service

Hotline

+49 30 488 288 200
Monday - Friday: 09.00 - 18.00 hr

International

Order safely

medimops magazine

The new medimops magazine

About us

Newsletter

Special offers, vouchers and much more! Subscribe to the newsletter and get a one-off 10% discount on your next purchase. By subscribing to the newsletter, you consent to your data being used by advertising partners for newsletter tracking and cross-channel advertising purposes in order to provide you with personalized recommendations and advertising. You can revoke your consent at any time with future effect. You can find further information in the data protection declaration.

Do you want to find out more?

Secure payment

Shipping partner

You can also find us here