Flexibility in Buyer-Seller Relationships: A Transaction Cost Economics Extension Based on Real Options Analysis (Business-to-Business-Marketing)

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Ellen Roemer analyzes the flexibility trade-off in buyer-seller relationships. She investigates how relationships should be managed when there is behavioral and environmental uncertainty.

Product details

EAN/ISBN:: 9783824481958
Edition:: Softcover reprint of the original 1st ed. 2004
Medium:: Paperback
Number of pages:: 216
Publication date:: 2004-01-01
Publisher:: Deutscher Universitat-Verlag/GWV Facherverlage GmbH, Wiesbaden
Manufacturer:: Unknown

EAN/ISBN:: 9783824481958
Edition:: Softcover reprint of the original 1st ed. 2004
Medium:: Paperback
Number of pages:: 216
Publication date:: 2004-01-01
Publisher:: Deutscher Universitat-Verlag/GWV Facherverlage GmbH, Wiesbaden
Manufacturer:: Unknown

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