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    Flexibility in Buyer-Seller Relationships: A Transaction Cost Economics Extension Based on Real Options Analysis (Business-to-Business-Marketing)

     
    From Ellen Roemer
    Only 1 items left in stock
    Flexibility in Buyer-Seller Relationships: A Transaction Cost Economics Extension Based on Real Options Analysis (Business-to-Business-Marketing)

    Description

    Ellen Roemer analyzes the flexibility trade-off in buyer-seller relationships. She investigates how relationships should be managed when there is behavioral and environmental uncertainty.

    Product details

    EAN/ISBN:
    9783824481958
    Edition:
    Softcover reprint of the original 1st ed. 2004
    Medium:
    Paperback
    Number of pages:
    216
    Publication date:
    2004-01-01
    Publisher:
    Deutscher Universitat-Verlag/GWV Facherverlage GmbH, Wiesbaden
    EAN/ISBN:
    9783824481958
    Edition:
    Softcover reprint of the original 1st ed. 2004
    Medium:
    Paperback
    Number of pages:
    216
    Publication date:
    2004-01-01
    Publisher:
    Deutscher Universitat-Verlag/GWV Facherverlage GmbH, Wiesbaden

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