Key-Account-Management: Gestaltung - Determinanten - Erfolgsauswirkungen (Schriftenreihe Des Instituts Für Marktorientierte Unternehmensführung (Imu), Universität Mannheim) (German Edition)

Description

Ove Jensen zeigt auf, welche Gestaltungstypen des Key-Account-Managements es gibt, welche Determinanten die Gestaltung des KAM beeinflussen und weist Erfolgsfaktoren nach.

Product details

EAN/ISBN:: 9783824481439
Edition:: 2.Aufl. 2004
Medium:: Paperback
Number of pages:: 220
Publication date:: 2004-05-27
Publisher:: Deutscher Universitätsverlag
Languages:: german

EAN/ISBN:: 9783824481439
Edition:: 2.Aufl. 2004
Medium:: Paperback
Number of pages:: 220
Publication date:: 2004-05-27
Publisher:: Deutscher Universitätsverlag
Languages:: german

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