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    Markenbewertung bei Mergers & Acquisitions: Analyse und Konzeption am Beispiel der Pharmaindustrie (Strategie, Marketing und Informationsmanagement)

     
    From Sabine Meißner
    Only 1 items left in stock
    Markenbewertung bei Mergers & Acquisitions: Analyse und Konzeption am Beispiel der Pharmaindustrie (Strategie, Marketing und Informationsmanagement)

    Description

    Sabine Meissner entwickelt ein Modell zur Bewertung pharmazeutischer Marken bei M&A, das insbesondere die bisher nicht explizit berücksichtigten Ausstrahlungseffekte zwischen Marken in die Markenbewertung einbezieht.

    Product details

    EAN/ISBN:
    9783824479849
    Edition:
    2003
    Medium:
    Paperback
    Number of pages:
    316
    Publication date:
    2013-10-04
    Publisher:
    Springer
    Languages:
    german
    EAN/ISBN:
    9783824479849
    Edition:
    2003
    Medium:
    Paperback
    Number of pages:
    316
    Publication date:
    2013-10-04
    Publisher:
    Springer
    Languages:
    german

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