In-Supplier versus Out-Supplier: Determinanten des Wechselverhaltens industrieller Nachfrager (Business-to-Business-Marketing)

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Sandra Luthardt untersucht am Beispiel industrieller Märkte, welche Faktoren den Verbleib beim bisherigen Anbieter (In-Supplier) bzw. den Wechsel zu einem neuen Anbieter (Out-Supplier) beeinflussen. Der Fokus wird dabei auf den Prozess der Anbietersuche gerichtet, welcher für die Entscheidung über einen Anbieterwechsel vorentscheidend ist.

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EAN/ISBN:: 9783824479559
Edition:: 2003
Medium:: Paperback
Number of pages:: 280
Publication date:: 2003-01-01
Publisher:: Deutscher Universitats-Verlag

EAN/ISBN:: 9783824479559
Edition:: 2003
Medium:: Paperback
Number of pages:: 280
Publication date:: 2003-01-01
Publisher:: Deutscher Universitats-Verlag

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