Netzwerkeffekte im Medien- und Kommunikationsmanagement: Vom Nutzen sozialer Netze

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Joachim W. H. Haes erklärt, was Netzwerkeffekte sind und wie sie in Kommunikationsnetzen wirken, und verdeutlicht an drei Fallstudien, dass die konsequente Nutzung von Netzwerkeffekten zur besseren Vermarktung von Produkten beiträgt.

Product details

EAN/ISBN:: 9783824478460
Edition:: 2003
Medium:: Paperback
Number of pages:: 224
Publication date:: 2003-01-01
Publisher:: Deutscher Universitats-Verlag
Manufacturer:: Unknown

EAN/ISBN:: 9783824478460
Edition:: 2003
Medium:: Paperback
Number of pages:: 224
Publication date:: 2003-01-01
Publisher:: Deutscher Universitats-Verlag
Manufacturer:: Unknown

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