Franchisenehmer-Zufriedenheit. Theoretische Fundierung und empirische Analyse (Unternehmenskooperation und Netzwerkmanagement)

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Heinrich Schlüter entwickelt einen Erklärungs- und Operationaliserierungsansatz für das Konstrukt Franchisenehmer-Zufriedenheit. Die empirische Überprüfung erfolgt auf der Grundlage von Befragungen bei Partnern aus fünf Systemen des Vertriebsfranchising.

Product details

EAN/ISBN:: 9783824474790
Edition:: 1. Aufl.
Format:: Illustriert
Medium:: Paperback
Number of pages:: 267
Publication date:: 2001-12-11
Publisher:: Deutscher Universitäts-Verlag

EAN/ISBN:: 9783824474790
Edition:: 1. Aufl.
Format:: Illustriert
Medium:: Paperback
Number of pages:: 267
Publication date:: 2001-12-11
Publisher:: Deutscher Universitäts-Verlag

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