Rückgewinnung verlorener Kunden: Erfolgsfaktoren Und Profitabilitätspotenziale (Schriftenreihe Des Instituts Für Marktorientierte Unternehmensführung (Imu), Universität Mannheim) (German Edition)

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Auf der Basis eines umfassenden mehrstufigen Forschungsansatzes identifiziert Frank G. Sieben relevante Einflussfaktoren des Rückgewinnungserfolgs und quantifiziert in einer Kosten-Nutzen-Analyse mit Hilfe eines mathematischen Analysemodells die Erfolgsauswirkungen eines Rückgewinnungsmanagements.

Product details

EAN/ISBN:: 9783824477753
Edition:: 2002
Medium:: Paperback
Number of pages:: 212
Publication date:: 2002-12-11
Publisher:: Deutscher Universitätsverlag
Languages:: german

EAN/ISBN:: 9783824477753
Edition:: 2002
Medium:: Paperback
Number of pages:: 212
Publication date:: 2002-12-11
Publisher:: Deutscher Universitätsverlag
Languages:: german

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