Kundenbindung im Internet. Maßnahmen und Erfolgswirksamkeit im Business-to-Consumer-Bereich (Marktorientierte Unternehmensführung und Internetmanagement)

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Nikolai Lihotzky identifiziert mögliche Maßnahmen zur Kundenbindung und ermittelt ihre Wirksamkeit, wobei die klassische Geschäftsbeziehungs- und Kundenbindungsforschung einerseits und die Spezifika der Internetökonomie andererseits als Ausgangspunkte dienen.

Product details

EAN/ISBN:: 9783824477722
Edition:: 1. Aufl.
Medium:: Paperback
Number of pages:: 278
Publication date:: 2003-01-30
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

EAN/ISBN:: 9783824477722
Edition:: 1. Aufl.
Medium:: Paperback
Number of pages:: 278
Publication date:: 2003-01-30
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

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