B-to-B Electronic Marketplaces: Successful Introduction In The Chemical Industry (Business-To-Business-Marketing)

Description

Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?

Product details

EAN/ISBN:: 9783824477685
Edition:: 2002
Medium:: Paperback
Number of pages:: 228
Publication date:: 2002-12-11
Publisher:: Deutscher Universitätsverlag
Languages:: english

EAN/ISBN:: 9783824477685
Edition:: 2002
Medium:: Paperback
Number of pages:: 228
Publication date:: 2002-12-11
Publisher:: Deutscher Universitätsverlag
Languages:: english

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