Der Einfluss von Emotionen auf die Kundenzufriedenheit. Ansätze für ein erfolgreiches Consumer Relationship Marketing mit 18-25-jährigen Bankkunden: ... Bankkunden (Gabler Edition Wissenschaft)

Description

Kai-Michael Griese untersucht den Einfluss längerfristig vorhandener emotionaler Dispositionen einer Person auf die Kundenzufriedenheit. Diese wird anhand des Konfirmations-/Diskonfirmationsparadigma charakterisiert.

Product details

EAN/ISBN:: 9783824477333
Edition:: 1. Aufl.
Medium:: Paperback
Number of pages:: 313
Publication date:: 2002-11-27
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

EAN/ISBN:: 9783824477333
Edition:: 1. Aufl.
Medium:: Paperback
Number of pages:: 313
Publication date:: 2002-11-27
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

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