Kundenentwicklung im Dienstleistungsbereich (Fokus Dienstleistungsmarketing) (German Edition)

Description

Matthias H. J. Gouthier entwirft ein umfangreiches und in sich stimmiges Managementkonzept zur Qualifizierung von Dienstleistungskunden. Er bietet stimulierende Anregungen und konkrete Handlungsempfehlungen sowie wichtige Impulse für die weitere Dienstleistungsforschung.

Product details

EAN/ISBN:: 9783824476756
Edition:: 2003
Medium:: Paperback
Number of pages:: 620
Publication date:: 2003-02-25
Publisher:: Deutscher Universitätsverlag
Languages:: german

EAN/ISBN:: 9783824476756
Edition:: 2003
Medium:: Paperback
Number of pages:: 620
Publication date:: 2003-02-25
Publisher:: Deutscher Universitätsverlag
Languages:: german

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