Kiosksysteme im Handel: Einsatz, Akzeptanz und Wirkungen (Interaktives Marketing) (German Edition)

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Basierend auf einer empirischen Studie untersucht Lars Fischer wissenschaftlich fundiert und praxisorientiert, wie insbesondere Handel, Industrie und Dienstleistungsunternehmen erfolgreich am E-Commerce via Kiosksysteme partizipieren können.

Product details

EAN/ISBN:: 9783824476480
Edition:: 2002
Format:: Illustriert
Medium:: Paperback
Number of pages:: 312
Publication date:: 2002-05-29
Publisher:: Deutscher Universitätsverlag

EAN/ISBN:: 9783824476480
Edition:: 2002
Format:: Illustriert
Medium:: Paperback
Number of pages:: 312
Publication date:: 2002-05-29
Publisher:: Deutscher Universitätsverlag

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