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Corporate Foundation als PR-Instrument. Rahmenbedingungen - Erfolgswirkungen - Management

 
From Jens Marquardt
Corporate Foundation als PR-Instrument. Rahmenbedingungen - Erfolgswirkungen - Management

Description

Auf der Basis von Informationen zum unternehmerischen Stiftungsengagement und einer selbst erstellten PR-Konzeption untersucht Jens Marquardt die Determinanten und Erfolgswirkungen beim Einsatz einer Corporate Foundation als PR-Instrument.

Product details

EAN/ISBN:
9783824473632
Edition:
1. Aufl.
Medium:
Paperback
Number of pages:
294
Publication date:
2001-05-29
Publisher:
Deutscher Universitäts-Verlag
Languages:
german
EAN/ISBN:
9783824473632
Edition:
1. Aufl.
Medium:
Paperback
Number of pages:
294
Publication date:
2001-05-29
Publisher:
Deutscher Universitäts-Verlag
Languages:
german

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