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    Netzwerkeffekte, Standardisierung und Wettbewerbsstrategie (Strategische Unternehmungsführung)

     
    From Marcus Ehrhardt
    Netzwerkeffekte, Standardisierung und Wettbewerbsstrategie (Strategische Unternehmungsführung)

    Description

    Unter Einbezug verschiedener Theoriezugänge arbeitet der Autor die Entstehungsgründe, Verlaufsformen und ökonomischen Wirkungsmechanismen von Netzwerkeffekten und Standardisierungsprozessen heraus und analysiert die zentralen Einflussgrößen für erfolgreiches Handeln in Standardisierungsprozessen.

    Product details

    EAN/ISBN:
    9783824473502
    Edition:
    2001
    Medium:
    Paperback
    Number of pages:
    202
    Publication date:
    2001-07-27
    Publisher:
    Deutscher Universitäts-Verlag
    Languages:
    german
    EAN/ISBN:
    9783824473502
    Edition:
    2001
    Medium:
    Paperback
    Number of pages:
    202
    Publication date:
    2001-07-27
    Publisher:
    Deutscher Universitäts-Verlag
    Languages:
    german

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