Marketing von Reiseveranstaltern: Die Stimmung als Erfolgsfaktor

Description

Susanne Roth analysiert Determinanten, Verläufe und Wirkungen der Stimmung von Urlaubern und entwickelt aufgrund von Erkenntnissen der Marketing-, Stimmungs- und Tourismusforschung ein Hypothesensystem, das sie mittels einer empirischen Untersuchung überprüft.

Product details

EAN/ISBN:: 9783824470945
Edition:: 2000
Medium:: Paperback
Number of pages:: 288
Publication date:: 2013-10-04
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

EAN/ISBN:: 9783824470945
Edition:: 2000
Medium:: Paperback
Number of pages:: 288
Publication date:: 2013-10-04
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

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