Kundenbindung aus Kundensicht: Konzeptualisierung - Operationalisierung - Verhaltenswirksamheit

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Wann liegt aus Kundensicht eine Kundenbindung vor? Wie kann die Kundenbindung aus Kundensicht konzeptualisiert und operationalisiert werden? Welche Auswirkung hat Kundenbindung auf das Verhalten der Kunden? Dieses Buch gibt Antworten auf solche Fragen.

Product details

EAN/ISBN:: 9783824470563
Edition:: 1999
Medium:: Paperback
Number of pages:: 228
Publication date:: 2013-10-04
Publisher:: Deutscher Universitäts-Verlag

EAN/ISBN:: 9783824470563
Edition:: 1999
Medium:: Paperback
Number of pages:: 228
Publication date:: 2013-10-04
Publisher:: Deutscher Universitäts-Verlag

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