Die Einbindung des Absatz- und Produktionsbereichs in Innovationsprozesse (Betriebswirtschaftslehre für Technologie und Innovation)

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Michael Cratzius zeigt, dass die für die Leistungserstellung und -verwertung verantwortlichen Funktionsbereiche Absatz und Produktion in Abhängigkeit von projektspezifischen Rahmendaten in den Innovationsprozess eingebunden werden sollten. Dies gilt vor allem für den Absatzbereich.

Product details

EAN/ISBN:: 9783824407019
Edition:: 2003
Medium:: Paperback
Number of pages:: 496
Publication date:: 2003-01-01
Publisher:: Deutscher Universitats-Verlag
Languages:: german

EAN/ISBN:: 9783824407019
Edition:: 2003
Medium:: Paperback
Number of pages:: 496
Publication date:: 2003-01-01
Publisher:: Deutscher Universitats-Verlag
Languages:: german

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