Einkaufsstätten-Positionierung: Grundlage der strategischen Marketingplanung

Description

Auch die im Rahmen des Produkt-Marketing iiblichen Positionierungsmodelle sind aufgrund der Komplexitit handelsbetrieblicher Leistungspolitik ohne entscheidende Modifi kationen nicht adaptierbar.

Product details

EAN/ISBN:: 9783824401031
Edition:: 1992
Format:: Illustriert
Medium:: Bound
Number of pages:: 616
Publication date:: 2013-04-15
Publisher:: Springer

EAN/ISBN:: 9783824401031
Edition:: 1992
Format:: Illustriert
Medium:: Bound
Number of pages:: 616
Publication date:: 2013-04-15
Publisher:: Springer

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