Eventmarketing: Ein Innovatives Instrument zur Metakommunikation in Unternehmen

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Der Autor stellt das Eventmarketing als Instrument zur Metakommunikation vor: der Event als Interaktionsprozess zwischen Teilnehmern und Unternehmen, der die Voraussetzung für eine aktive Gestaltung der Kundenbeziehung schafft.

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EAN/ISBN:: 9783824404797
Edition:: 1999
Medium:: Paperback
Number of pages:: 332
Publication date:: 2013-10-04
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

EAN/ISBN:: 9783824404797
Edition:: 1999
Medium:: Paperback
Number of pages:: 332
Publication date:: 2013-10-04
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

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