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    Eventmarketing: Ein Innovatives Instrument zur Metakommunikation in Unternehmen

     
    From Frank Sistenich
    Only 1 items left in stock
    Eventmarketing: Ein Innovatives Instrument zur Metakommunikation in Unternehmen

    Description

    Der Autor stellt das Eventmarketing als Instrument zur Metakommunikation vor: der Event als Interaktionsprozess zwischen Teilnehmern und Unternehmen, der die Voraussetzung für eine aktive Gestaltung der Kundenbeziehung schafft.

    Product details

    EAN/ISBN:
    9783824404797
    Edition:
    1999
    Medium:
    Paperback
    Number of pages:
    332
    Publication date:
    2013-10-04
    Publisher:
    Deutscher Universitäts-Verlag
    Languages:
    german
    EAN/ISBN:
    9783824404797
    Edition:
    1999
    Medium:
    Paperback
    Number of pages:
    332
    Publication date:
    2013-10-04
    Publisher:
    Deutscher Universitäts-Verlag
    Languages:
    german

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    Used - good
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