Standardisierung und Individualisierung im Marktprozeß (Business-to-Business-Marketing)

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Standardisierung und Individualisierung im Marktprozeß (Business-to-Business-Marketing)

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Andreas Marra entwickelt am Beispiel von Standardisierungsprozessen einen theoretischen Erklärungsrahmen für das Dynamisierungsphänomen und stellt Anhaltspunkte für die strategische Planung dar.

Product details

EAN/ISBN:: 9783824468683
Edition:: 1999
Medium:: Paperback
Number of pages:: 220
Publication date:: 1999-02-16
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

EAN/ISBN:: 9783824468683
Edition:: 1999
Medium:: Paperback
Number of pages:: 220
Publication date:: 1999-02-16
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

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