Qualitätsmanagement und Transaktionskostenansatz: Instrumente Zur Optimierung Vertraglicher Vertriebssysteme (Forum Marketing) (German Edition)

Description

Durch die Anwendung der Erkenntnisse des Total Quality Managements und der betriebswirtschaftlichen Kostenrechnung schließt die Autorin die Lücke zwischen Produktions- und Transaktionskosten und gelangt so zu einer ganzheitlichen Bewertung Vertraglicher Vertriebssysteme.

Product details

EAN/ISBN:: 9783824465903
Edition:: 1997
Medium:: Paperback
Number of pages:: 220
Publication date:: 1997-12-12
Publisher:: Deutscher Universitätsverlag

EAN/ISBN:: 9783824465903
Edition:: 1997
Medium:: Paperback
Number of pages:: 220
Publication date:: 1997-12-12
Publisher:: Deutscher Universitätsverlag

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