Werbemonitoring: Computergestütztes Verfahren zur Konkurrenzanalyse (Forschungsgruppe Konsum und Verhalten) (German Edition)

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Angesichts des hohen Grades an Kommunikationskonkurrenz und Austauschbarkeit ist die Analyse der Werbeinhalte der Wettbewerber eine wesentliche Voraussetzung für eine wirksame Werbung. Oliver Nickel entwickelt dafür ein effizientes und standardisiertes Verfahren.

Product details

EAN/ISBN:: 9783824465910
Edition:: 1997
Medium:: Paperback
Number of pages:: 356
Publication date:: 1997-11-17
Publisher:: Deutscher Universitätsverlag
Languages:: german

EAN/ISBN:: 9783824465910
Edition:: 1997
Medium:: Paperback
Number of pages:: 356
Publication date:: 1997-11-17
Publisher:: Deutscher Universitätsverlag
Languages:: german

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