Perspektiven des Dienstleistungsmarketing: Ansatzpunkte für Forschung und Praxis (Fokus Dienstleistungsmarketing)

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Beiträge eines Workshops, in denen Fragen des Qualitätsmanagements, der Gestaltung von Geschäftsbeziehungen und der Kapazitätsplanung ebenso behandelt werden wie Aspekte der Marktabgrenzung, des Conjoint Measurement und des Innovationsmanagements.

Product details

EAN/ISBN:: 9783824465507
Edition:: 1998
Medium:: Paperback
Number of pages:: 291
Publication date:: 1998-01-15
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

EAN/ISBN:: 9783824465507
Edition:: 1998
Medium:: Paperback
Number of pages:: 291
Publication date:: 1998-01-15
Publisher:: Deutscher Universitäts-Verlag
Languages:: german

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