Loyalität von Bankkunden (Fokus Dienstleistungsmarketing)

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Description

Der Autor untersucht, warum sich Privatkunden von Banken ihrem Institut gegenüber (il)loyal verhalten. Er zeigt, daß die Kundenzufriedenheit die Loyalität weitaus stärker beeinflußt als das Vertrauen des Kunden oder auch dessen Bequemlichkeit.

Product details

EAN/ISBN:: 9783824465217
Edition:: 1997
Medium:: Paperback
Number of pages:: 304
Publication date:: 1997-07-15
Publisher:: Deutscher Universitätsverlag
Languages:: german

EAN/ISBN:: 9783824465217
Edition:: 1997
Medium:: Paperback
Number of pages:: 304
Publication date:: 1997-07-15
Publisher:: Deutscher Universitätsverlag
Languages:: german

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