Key-Account-Management in der Konsumgüterindustrie (Marketing und Neue Institutionenökonomik) (German Edition)

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Der Autor behandelt Möglichkeiten der operativen Umsetzung sowie organisatorische Aspekte des Key-Account-Managements im Konsumgüterbereich. Da die effektive Koordination ein entscheidender Erfolgsfaktor bei der Umsetzung ist, werden die Möglichkeiten einer computerbasierten Informationsunterstützung vorgestellt.

Product details

EAN/ISBN:: 9783824463688
Edition:: 1996
Format:: Illustriert
Medium:: Paperback
Number of pages:: 376
Publication date:: 1996-10-15
Publisher:: Deutscher Universitäts-Verlag

EAN/ISBN:: 9783824463688
Edition:: 1996
Format:: Illustriert
Medium:: Paperback
Number of pages:: 376
Publication date:: 1996-10-15
Publisher:: Deutscher Universitäts-Verlag

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