Marketing für Unternehmensberatung: Ein institutionenökonomischer Ansatz

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Im Mittelpunkt der Untersuchung stehen die Akquisition, die Gestaltung der Zusammenarbeit zwischen Beratern und Klienten, das Management von Geschäftsbeziehungen und die langfristige Ausrichtung des Leistungsprogramms.

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EAN/ISBN:: 9783824462612
Edition:: 1996
Format:: Illustriert
Medium:: Paperback
Number of pages:: 326
Publication date:: 1996-01-15
Publisher:: Deutscher Universitätsverlag

EAN/ISBN:: 9783824462612
Edition:: 1996
Format:: Illustriert
Medium:: Paperback
Number of pages:: 326
Publication date:: 1996-01-15
Publisher:: Deutscher Universitätsverlag

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