Verbandsmarketing: Ausgestaltung Der Marketing-Instrumente Von Wirtschaftsverbänden (Gabler Edition Wissenschaft) (German Edition)

Description

Dieses Buch zeigt anhand zahlreicher Beispiele, daß Marketing auch für Verbände ein erfolgversprechendes Führungskonzept darstellt. Es werden Einflußgrößen der Verbandsarbeit analysiert und mögliche Marketingziele und -strategien vorgestellt.

Product details

EAN/ISBN:: 9783824462131
Edition:: 2., Dissertation Freiburg 1995 Aufl. 1995
Medium:: Paperback
Number of pages:: 292
Publication date:: 1995-07-14
Publisher:: Deutscher Universitäts-Verlag
Languages:: german
Manufacturer:: Unknown

EAN/ISBN:: 9783824462131
Edition:: 2., Dissertation Freiburg 1995 Aufl. 1995
Medium:: Paperback
Number of pages:: 292
Publication date:: 1995-07-14
Publisher:: Deutscher Universitäts-Verlag
Languages:: german
Manufacturer:: Unknown

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