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    Marketing: Lehr-/Fachbuch

     
    From Andreas Blank
    Only 1 items left in stock
    Marketing: Lehr-/Fachbuch

    Description

    Die handlungsorientierte Reihe ist nach dem Rahmenlehrplan für die Fachschule für Wirtschaft konzipiert und vermittelt berufliche Handlungskompetenz. In ihrer Kompendienfunktion dient sie als Wissensspeicher zur Abdeckung der curricularen Vorgaben und bietet eine erwachsenengerechte Didaktik und Methodik. Die Lernfelder werden anhand von Lernsituationen erarbeitet.

    • verdeutlicht begriffliche Grundlagen und zentrale Marketinginstrumente anhand betrieblicher Handlungssituationen
    • die Lernfelder des Lehrplans werden anhand von Lernsituationen erarbeitet
    • berücksichtigt u.a. auch die Themen Online-Marketing, Sortimentspolitik, Preispolitik in der Praxis, Sponsoring

    Product details

    EAN/ISBN:
    9783823716709
    Edition:
    5. Auflage.
    Medium:
    Paperback
    Number of pages:
    343
    Publication date:
    2006-04-18
    Publisher:
    Bildungsverlag E1ns
    Languages:
    german
    EAN/ISBN:
    9783823716709
    Edition:
    5. Auflage.
    Medium:
    Paperback
    Number of pages:
    343
    Publication date:
    2006-04-18
    Publisher:
    Bildungsverlag E1ns
    Languages:
    german

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