Wirksamer Schutz gegen Produktpiraterie im Unternehmen

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Description

Ausgehend von einer unternehmensspezifischen Schwachstellen- und Risikoanalyse werden Strategien zum durchgängigen Produktschutz für Unternehmen entwickelt. Analysefelder sind dabei die Bedeutung des Produktes, die Wahrscheinlichkeit der Produktpiraterie und die Tragweite des Auftretens von gefälschten Produkten für das Unternehmen. Handreichung zu einem Quick Check, einer Balanced Scorecard und eine Einführung in juristische Handlungsfelder runden das Werk ab.

Product details

EAN/ISBN:: 9783816306030
Edition:: 1.
Medium:: Bound
Number of pages:: 223
Publication date:: 2010-12-01
Publisher:: VDMA Verlag
Languages:: german

EAN/ISBN:: 9783816306030
Edition:: 1.
Medium:: Bound
Number of pages:: 223
Publication date:: 2010-12-01
Publisher:: VDMA Verlag
Languages:: german

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