Fallstudien aus der österreichischen Marketingpraxis 8: Ein Arbeitsbuch zu den Grundzügen des Marketing

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Praxisfallstudien sind eine bewährte Methode zur Erarbeitung und Vermittlung von betriebswirtschaftlichen Sachverhalten. Das vorliegende Arbeitsbuch präsentiert anhand bekannter Unternehmen 13 Fälle aus der aktuellen österreichischen Marketingpraxis.

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EAN/ISBN:: 9783708917269
Edition:: 1
Medium:: Paperback
Number of pages:: 170
Publication date:: 2018-09-24
Publisher:: Facultas

EAN/ISBN:: 9783708917269
Edition:: 1
Medium:: Paperback
Number of pages:: 170
Publication date:: 2018-09-24
Publisher:: Facultas

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