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    Internes Marketing (Wissenschaft & Praxis)

     
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    Internes Marketing (Wissenschaft & Praxis)

    Description

    Manfred Bruhn vermittelt einen systematischen und praxisnahen Überblick über die einzelnen Facetten des Internen Marketing: Grundlagen, Internes Marketing aus Sicht des Personal- und des Marketingmanagements, Messung und Kontrolle, Umsetzung in der Unternehmenspraxis.

    Product details

    EAN/ISBN:
    9783663059745
    Edition:
    2
    Medium:
    Paperback
    Number of pages:
    736
    Publication date:
    2012-06-12
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783663059745
    Edition:
    2
    Medium:
    Paperback
    Number of pages:
    736
    Publication date:
    2012-06-12
    Publisher:
    Gabler Verlag
    Languages:
    german

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