Internes Marketing (Wissenschaft & Praxis)

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Description

Manfred Bruhn vermittelt einen systematischen und praxisnahen Überblick über die einzelnen Facetten des Internen Marketing: Grundlagen, Internes Marketing aus Sicht des Personal- und des Marketingmanagements, Messung und Kontrolle, Umsetzung in der Unternehmenspraxis.

Product details

EAN/ISBN:: 9783663059745
Edition:: 2
Medium:: Paperback
Number of pages:: 736
Publication date:: 2012-06-12
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783663059745
Edition:: 2
Medium:: Paperback
Number of pages:: 736
Publication date:: 2012-06-12
Publisher:: Gabler Verlag
Languages:: german

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