Handbuch Couponing

Description

In einzigartiger Weise beleuchtet das Autorenteam alle Facetten des Couponing im deutschsprachigen Raum (inkl. Österreich): von den rechtlichen, psychologischen und kreativen Rahmenbedingungen über Coupon-Gestaltung, Database Marketing, innovative Analyse und qualifizierte Response-Erfassung bis zu den Clearing-Häusern. Zahlreiche Beispiele aus unterschiedlichen Branchen bieten konkrete Anregungen für den praktischen Einsatz des Couponing.

Product details

EAN/ISBN:: 9783663015604
Edition:: Softcover reprint of the original 1st ed. 2003
Medium:: Paperback
Number of pages:: 810
Publication date:: 2014-12-04
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783663015604
Edition:: Softcover reprint of the original 1st ed. 2003
Medium:: Paperback
Number of pages:: 810
Publication date:: 2014-12-04
Publisher:: Gabler Verlag
Languages:: german

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