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    Handbuch Couponing

     
    From Wolfgang Hartmann
    Handbuch Couponing

    Description

    In einzigartiger Weise beleuchtet das Autorenteam alle Facetten des Couponing im deutschsprachigen Raum (inkl. Österreich): von den rechtlichen, psychologischen und kreativen Rahmenbedingungen über Coupon-Gestaltung, Database Marketing, innovative Analyse und qualifizierte Response-Erfassung bis zu den Clearing-Häusern. Zahlreiche Beispiele aus unterschiedlichen Branchen bieten konkrete Anregungen für den praktischen Einsatz des Couponing.

    Product details

    EAN/ISBN:
    9783663015604
    Edition:
    Softcover reprint of the original 1st ed. 2003
    Medium:
    Paperback
    Number of pages:
    810
    Publication date:
    2014-12-04
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783663015604
    Edition:
    Softcover reprint of the original 1st ed. 2003
    Medium:
    Paperback
    Number of pages:
    810
    Publication date:
    2014-12-04
    Publisher:
    Gabler Verlag
    Languages:
    german

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