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    Customer relationship management (CRM) In SMEs: Adoption Factors

     
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    Customer relationship management (CRM) In SMEs: Adoption Factors

    Description

    In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.

    Product details

    EAN/ISBN:
    9783659343322
    Medium:
    Paperback
    Number of pages:
    108
    Publication date:
    2013-02-28
    Publisher:
    LAP LAMBERT Academic Publishing
    EAN/ISBN:
    9783659343322
    Medium:
    Paperback
    Number of pages:
    108
    Publication date:
    2013-02-28
    Publisher:
    LAP LAMBERT Academic Publishing

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